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Publishers Weekly Online Bundles

Who reads emails from Publishers Weekly? Only 23.2 million newsletter readers. These are your librarians, booksellers, and consumers—all players in the book industry. Let us help you set up a targeted email campaign for this publication’s subscribers and get your book in front of the right readers. View the infographic or read the transcript below to learn more.

INTO THEIR INBOX: Reach Readers Online with Publishers Weekly

In this digital age, it takes more than just traditional advertising to get your book into the hands of your potential readers. That is why we have partnered with Publishers Weekly to offer you a digital marketing service that can help you reach your audience and key industry stakeholders.


When people want information about the publishing industry, they turn to PW. No other source is as widely subscribed to by those wanting to learn the ins and outs of the book business. It is a weekly publication that offers news, feature articles, bestseller lists, industry statistics, and book reviews, among others.


  • 1872: Bibliographer Frederick Leypoldt creates the magazine as a collective catalogue of upcoming publications for booksellers and librarians.
  • 1874: Publishers Weekly is established as the official organ of the book trade at a publisher’s convention in Lake Erie.
  • 1876: The magazine’s readership spans nine-tenths of the booksellers in the country.
  • 1912—1940s: It begins to publish its own bestseller list in 1912. More features are added as the years go by. Book reviews—then called forecasts—are added in the early 1940s.
  • 2011: PW launches a weekly newsletter that informs librarians, booksellers, and consumers about news of books currently on sale.
  • 2018: The magazine’s print and digital readership has reached 68,000.


Promote your book through PW, and you can tap into an extensive and invaluable market that includes some of the biggest players in the book industry.

  • Librarians
    • Public
    • Academic/University
    • Independent Specialised
  • Booksellers
    • Traditional/Independent
    • Nontraditional and Online
    • Chain
    • Museum
  • Publishing Professionals
    • Publishers
    • Distributors
    • Agents
    • Rights Buyers
    • Book Manufacturers
  • Consumers
    • Educators
    • Members of the Media
    • Book Enthusiasts


The industry’s bible boasts an extensive reach and scope across many platforms, including digital and online. The numbers speak for themselves:

  • 972,000 social media followers
  • 23,200,000 newsletter viewers
  • 27,000,000 website views
  • 120,000 broadcast listeners


Xlibris offers you a gateway to the invaluable market of booksellers, libraries, agents, and book lovers through our Publishers Weekly Online Bundles. Choose the package that works best for you, and reach cyber-savvy readers and key industry stakeholders with a targeted email marketing campaign and an online banner ad.

PW Religion Bookline E-Blast Package
Reach 13,200 subscribers of PW’s e-newsletter on religion and spirituality publishing.

PW Children’s Bookshelf E-Blast Package
Promote your children’s book to 31,800 subscribers of PW’s e-newsletter dedicated to children’s and YA publishing.

PW Daily E-Blast Package
This package gives you access to 41,200 subscribers of PW’s daily e-newsletter that contains the most important stories of the day.

To sign up or learn more about this service, contact your Marketing Consultant today.